In the fast-paced world we live in, time can sometimes feel like a luxury. When something comes along that offers to save us some time, it can be quite the game changer. Lightning fast internet, express delivery services, one-pot meals, efficient workouts. The list of ways to expedite our everyday processes to make life a little easier–a little more instantaneous– goes on and on.
Malu was born out of the desire to de-complicate something everybody enjoys but can not always deal with the hassle of making– delicious specialty coffee. With its simple brewing process and how quickly you can make a consistently good cup (anytime, anywhere) Malu is a great choice for the go-getter who likes to hit the ground running.
But it’s not instant.
So what is instant coffee?
In a nutshell, instant coffee is brewed coffee that has had its water removed. After the roasting and brewing process, water is removed from the coffee extract, either by spray or freeze drying, turning the extract into dry fragments. You make a cup of instant coffee by mixing the dry fragments with water. It is fast, easy to make, and doesn’t require any equipment, making it a popular go-to for those always on the go.
Malu, on the other hand, is made with freshly ground, specialty grade coffee beans that are nitro-sealed to preserve the flavors at their best in a single-serve pour-over filter, allowing you to brew a fresh cup of coffee anywhere, anytime.
This is probably the biggest difference between most instant coffees and Malu’s single serve pour over pouches. As you know, there is a direct correlation between quality and taste. Most instant coffee brands use Robusta coffee beans, which tend to produce a more bitter flavor and grainier texture than higher quality Arabica coffee beans. While there are some amazing roasters out there focusing primarily on high-quality Robusta beans, unfortunately, this is not the case for most instant coffee brands.
Most importantly, you will notice the difference in taste between instant coffee and Malu’s specialty-grade coffee beans.
Despite its harsh flavor, there is actually less caffeine in instant coffee than brewed coffee– about half as much! This can make all the difference, especially for those who rely on their coffee for their morning boost. With instant coffee, you’ll need a second cup for the same effect, which won’t save you much time after all.
One might actually be better for you
Instant coffee still retains all the major health benefits that regular coffee boasts, making it just as good for you on its own. However, you are more likely to rely on creamers, sweeteners, or syrups to mask the bitter taste, which might increase your risk of diabetes and obesity if you consume these on a daily basis. On the other hand, Malu’s pour-over coffee is delicious, smooth, and satisfying as is - the way coffee was intended to be enjoyed. If you like a splash of milk in your coffee, The Classic works really well with milk too!
For those of us who love and appreciate a good cup of coffee, it’s about more than caffeine. From the smell of the beans to the sound of the water dripping to the very first sip, coffee is an experience. Especially in a world that moves fast and has its many demands, you deserve good coffee. With Malu, you can make a cup of coffee that fits your routine, however fast-paced it may be, without compromising on taste, experience, or time.
Not instant, but even better.